Faixa Rua

The Client

Faixa Rua are a London based company selling specialist martial arts equipment. The Faixa Rua brand has become known for selling very high quality Jiu Jitsu Kimonos without extortionate price tags. Faixa Rua Kimonos can be seen in competitions all around the world, from local inter-club tournaments to International World Championships.

The Requirement

Faixa Rua sell a specialist product to a niche market. In order to expand their business they needed to market their products to small communities of enthusiasts all over the UK. The only way to do this cost-effectively was to sell on-line. They required a fully featured shop that looked better than the competition and was easy to administer. They also needed advice on how to start up an on-line business including website hosting, domain names, Search Engine optimisation and Merchant Bank Accounts.

The Solution

Creative Internet By Design were able to provide a fully featured eCommerce solution tailored to their products, a fresh design that complemented the brand logos and advice on all aspects of their new on-line business.

The Result

Faixa Rua have gone from selling to students in local clubs to being one of the top suppliers in the UK in under 6 months. They are now expanding their distribution to Mainland Europe and have become well known for their easy to use website and excellent customer service.

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